Digital Marketing Director

Focus Personal Training Institute | New York, NY

10/2022 – 07/2024

Developed and implemented comprehensive digital marketing strategies to enhance brand visibility, attracting tier-one digital media outlets and aligning content with organizational goals. Managed high-impact campaigns, optimized digital ad budgets for maximum ROI, and oversaw content production using Adobe Suite, leading a team to create promotional materials and partnership content. Analyzed and reported on key performance metrics, offering insights to improve engagement and lead generation. Collaborated with stakeholders to maintain partnerships, supervised creative teams, and managed influencer relationships to strengthen digital presence and boost enrollment.

Public Affairs Specialist

United States Military Academy | West Point, NY

08/2021 – 05/2022

Served at the U.S. Military Academy at West Point as: Digital Content Administrator overseeing digital strategy and policy; Social Media Manager overseeing all publishing/scheduling, coverage coordination, digital media products, and monitoring for all official social platforms; Assistant Editor to the Pointer View newspaper.

Independently developed and managed these tentpole social media campaigns: The 122nd historic Army-Navy game at MetLife Stadium, 55th annual international Sandhurst competition, 23rd annual Projects Day, and Black History Month.

Social Media Specialist

United States Army | Raleigh, NC

10/2020 – 08/2021

Managed advertising budgeting and purchasing, media coverage coordination, social publishing/scheduling, and monitoring for 160+ battalion/company/station social media accounts. Provided all digital strategy/etiquette training to all Army recruiting staff in North Carolina.

Awarded U.S. Army Civilian Achievement Award.

Social Media Manager

National Hampton Alumni Association | Hampton, VA

09/2015 – 09/2020

Executed digital social media campaigns for fundraising efforts, expanding the association’s online reach and increasing alumni engagement. Utilized data-driven insights to refine strategies, aligning brand messaging with institutional goals and boosting visibility. Created and managed high-quality content, addressing crisis communication to maintain reputation and overseeing synchronized content calendars for cohesive messaging. Trained social media contributors in best practices to ensure a consistent brand voice, while collecting and analyzing performance metrics to optimize strategies. Led a website redesign project that enhanced user experience and supported record-breaking alumni fundraising efforts.

Digital Content Producer & Radio Personality

Radio One | Charlotte, NC

09/2015 – 09/2020

Produced and hosted midday show on WQNC. Served as digital content producer, coordinating and distributing digital assets across five station websites and social media platforms. Developed engaging digital graphics, photos, videos, and campaigns that highlighted stories in the local/national community.

James Bradberry of the Carolina Panthers Thanksgiving Initiative,  Mclaren Holiday Turkey Drive, Dreamville Fest Social Experiment, Radio One Transit Campaign, Kemba’s  School Drive, 92.7 The Block Cash Call, and many more.

Social Media Coordinator

24 Hour Fitness | Hawaiian Islands

6/2017 – 10/2018

Served as point person for digital assets and social media copy to eight on-island fitness clubs. Assisted in coordinating social coverage for large scale events. Retrieved, organized, and distributed social media and website analytics.

On-Air Jockey & Content Creator

CBS Radio | Charlotte, NC

07/2014 – 11/2016

Assisted Program Director with developing and producing engaging graphics, photos, and videos for breaking local/national news and events. Created, scheduled, and posted original on-line content. Ensured that appropriate continuity was maintained during “Afternoon Drive” time slot.

On-Air Jockey & Board Operator

Norfolk State University (WNSB) | Norfolk, VA

08/2010 – 07/2014

Assisted coordinating with traffic department and sales staff to expedite radio commercials and rotation of commercials. Created, scheduled, and posted original on-line content. Assisted Imaging Director with editing on-air audio content. Ensured that appropriate continuity was maintained during “Afternoon Drive” time slot.

FMF Hospital Corpsman

United States Navy | Portsmouth, VA

05/2005 – 06/2007

Supervised and managed all medical care for Special Operations Marine unit in combat/garrison, ensuring mission success and troop welfare. Conducted patrol, search and capture operations for high valued persons based on team collected intelligence. Executed forward intelligence operations as part of a small sniper detail.

Earned rank of Petty Officer. Awarded Combat Action Ribbon in recognition of having participated under enemy fire in ground combat fire-fight action.

Communications (Ph.D.)

Liberty University | Lynchburg, VA

Expected Fall 2025

Degree highlights:

Advanced Communication Theory · Seminar: From Digital Analytics to Communication Action · Current Topics in Content Communication · Communicating Research Data · Communication Research Methods · Qualitative Data Analysis · Qualitative Research Methods · Mixed Methods Research · Research Concepts · Communication and Philosophy

Strategic Communications (M.A.)

Liberty University | Lynchburg, VA

2020

Degree highlights:

Strategic Storytelling · Media Technologies & Communication Strategies · Video, Social & Mobile Promotion · Strategic Media Analysis · Effective Social Media · Best Practices: Transforming the Digital Organization · Using Emerging Trends in Strategic Communication · Strategic Organizational Communication · Transmedia Storytelling · Strategic Communication Campaigns for the Digital Age · New Beginnings: Research, Insight, & Application

Recreation Management (B.S.)

Hampton University | Hampton, VA

2017

Degree highlights:

Business Communications · Sports Public Relations and Promotions · Sports Finance · Sports Law · Theories and Techniques of Coaching

Internships:

Lebron James Foundation, City of Hampton Recreation Department

Outward Mindset Workshop

Arbinger Institute | Schofield Barracks, HI

2018

This three-day intensive workshop equipped me with a deep understanding of developing and implementing an outward mindset and its implications within organizations. I explored Arbinger’s application to a broad range of organizational issues and learn to deliver core concepts, frameworks, and tools to an organizational audience.